Published work

Godart, F., Seong, S., & Phillips, D. forthcoming. The sociology of creativity: Elements, structure, and audiences. Annual Review of Sociology.

Seong, S. & Godart, F. (2018)​. Semantic strategies for influencing the influencers: Trading a stock of names for higher creativity evaluations. Academy of Management Journal. 61(3): 966-993.

Seong, S. (2017). A theory of crowds in time and space: Explaining the cognitive foundations of a new market. Research in the Sociology of Organizations, 50, 223-252.

*Selected as an Outstanding Author Contribution in the 2018 Emerald Literati Awards


Seong, S., Kim, Y., & Szulanski, G. (2015). Leadership, innovation, and strategic change: A conversation with Michael Tushman. Journal of Management Inquiry, 24(4), 370-381.


Godart, F. & Seong, S. (2014). Is sustainable luxury fashion possible? In M. A. Gardetti & A. L. Torres (Eds.), Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands: 12-27. Sheffield Greenleaf Publishing.

Work in progress

Seong, S. The evolutionary story of labels in a new market space: Through the lens of crowds. Working paper.

Seong, S. All that rhythm of identity propagation: At the nexus of intersubjective sensemaking arenas. Working paper.

Seong, S. What the crowd knows and remembers: Entrepreneurial identity, label choices, and market prominence. Working paper.

Askin, N., Seong, S., & Szulanski, G. A science of disciplined imagination: An intrapersonal process model of strategy making. Working paper, targeted for Administrative Science Quarterly.

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© Sorah Seong 2020