© 2019 by Sorah Seong

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Here's a quick link to my CV 

About me 

I'm an Assistant Professor of Management and Organization (M&O) at the University of Washington, Foster School of Business, where I teach entrepreneurship. 

News about me

News about the M&O Department 

Research expertise
Crowds; market formation; entrepreneurial dynamics; categories and identities; creativity; Internet of Things (IoT); creative industries 

Latest research 

In the online era, the ways in which new market spaces emerge are uncoordinated and massively distributed compared to how big firms pioneered new businesses in the past. This fundamental transformation provides new opportunity for young, private ventures to identify rhythmic differences between what’s trending on social media versus news media and use the real-time learning to gain greater attention and legitimacy (via institutional funding).

I can be reached at sseong@uw.edu