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© Sorah Seong 2020

Here's a quick link to my CV 

About me 

I'm an Assistant Professor of Management & Organization at the University of Washington, Foster School of Business, where I teach strategic management and entrepreneurship. My research interests include semantic strategies in nascent market and organizational settings, the interpretive dynamics of categories and identities, and creativity. 

Latest research 

In the online era, the ways in which new market spaces emerge are uncoordinated and massively distributed compared to how big firms pioneered new businesses in the past. This fundamental transformation provides new opportunity for young, private ventures to identify rhythmic differences between what’s trending on social media versus news media and use the real-time learning to gain greater attention and legitimacy (via institutional funding).

 

Footprints  

I received a PhD in Management with a specialization in Entrepreneurship from INSEAD. I also have a joint MSc in International Relations and History from the London School of Economics (LSE) and a BA in Sociology with a secondary field in Visual and Environmental Studies from Harvard College. Prior to becoming an academic, I had a number of roles in both the public and private sectors. 

I can be reached at sseong@uw.edu